ROI calculator
See how loyalty pays off
A loyal customer comes back more often and spends more. Set the values to match your business and see how much Walio can earn you.
Realistic: about 40% of customers join and come back roughly once a month on top.
This is a rough estimate based on the values you enter, not a guarantee of results. We calculate the return against the Growth plan ($89/mo).
Extra revenue per month
$960
Free plan for small businesses.
This isn't wishful thinking: in its first year, 53% of the Kafáček café's cardholders came back, and 454 of 629 visits were repeat visits. Read the full case study →
Frequently asked questions
Have more questions? Write to us or call. We'll figure it all out together.
From the values you enter: customers per month and average spend per visit. On top of that you pick a scenario for how well the program catches on – what share of guests join it and how many extra visits they make. Nothing else goes into the calculation, no hidden constant.
The calculator is an estimate, not a guarantee. That is why it offers three scenarios, and the default realistic one assumes about 40% of customers join and come back one extra time a month. If you are unsure, use the cautious scenario – it is deliberately more sober.
It is additional revenue, not profit. Subtract the cost of the reward (a free coffee, a discount) and your own margin according to your business. The return is calculated against the price of the Growth plan, $89 per month.
Drag the average spend slider down and the result recalculates instantly. The maths is linear: half the spend means half the additional revenue, while the number of extra visits stays the same.
Yes. In its first year, 53% of cardholders at the Kafáček café in Orlová came back, and 454 of 629 visits were repeat visits. The full numbers and how they're calculated are in the case study.