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Free
Forever, no commitment
A loyalty card in Wallet and a QR code. Try Walio with no risk.
For bakeries and pastry shops
A loyalty program for bakeries and pastry shops where customers keep coming back
Give customers a reason to come back for more bread or a pastry. A digital card in their phone collects stamps, reminds them on its own and rewards loyalty. No app to download.
- Stamps in the phone
- No app to download
- Live in 5 minutes
Why a good smell isn't enough for a bakery
A bakery and pastry shop run on customers who come in regularly. A morning roll or a Friday cake a customer gets used to is the backbone of your revenue. And keeping an existing customer is up to 25× cheaper than finding a new one.
Great baked goods bring a customer in once. But when nothing reminds them, they easily drop into a store along the way or a chain next time. A paper card gets lost and you have no way to reach out to the customer.
Walio puts a loyalty card straight into the customer's Apple or Google Wallet. It collects stamps for purchases, rewards loyalty, and with a single tap you remind them of your fresh offer exactly when they're deciding where to buy breakfast or a pastry.
How the loyalty program works in a bakery
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1. Choose a reward that pays off
For example every tenth loaf or a free pastry. The reward costs you a few cents, but the customer sees it as a kind gesture. In the wizard you set the number of stamps and the reward text in a few minutes.
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2. Hand out the card via a QR code
Put the QR code at the till or on the counter. The customer scans it with their camera and has the card in Apple or Google Wallet. No app to download, done in seconds.
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3. Stamp on every purchase
Your staff scans the customer's card from a phone or tablet and the stamp is added instantly. The customer immediately sees how much is left to the reward.
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4. Bring customers back
With a single tap you send out a message about your fresh offer or a promotion. For inactive customers Walio can send a reminder on its own. The counter fills up even outside the morning rush.
What Walio brings a bakery
Built around how a bakery actually works: the morning rush, regulars, fresh bread.
- A stamp in seconds at the till Your staff scans the customer's QR code from a phone or tablet and the stamp is added. No reader, no slowdown during the morning rush.
- A reward the customer won't lose A stamp for every purchase, and once the goal is reached free bread or a free pastry. The card is in the phone, not the bag, so the customer always has it with them.
- Remind them with your fresh offer A push message “fresh cakes today” lands on the lock screen just as the customer is thinking about breakfast. People come in the same day.
- Bring back customers who haven't been in for a while Anyone who hasn't shown up for a while gets a friendly invitation back on their own. You don't lift a finger, they come back for more bread.
- Live in a few minutes, with no changes to your till No readers and no months-long integrations. All you need is a phone or tablet and you're off. You can set it up yourself through the wizard.
- See who comes back In the overview you see how many customers were added and who returns. No guesswork, just numbers.
What lands on your customers’ phones for the morning bakery run.
Example
+1 stamp! You have 5/10 ⭐
Even in the morning queue the stamp is on the card in seconds.
Arrives right after the card is scanned at the till.
🎁 New coupon
Pastries half price – 50% off
Send an offer as a wallet coupon; staff scan it at checkout.
The coupon arrives as its own wallet pass.
Jane, just 1 stamp and a free loaf is yours! Drop by. 🎁
A free loaf within reach brings the customer back.
Automation: goes out when one stamp is left and the customer hasn’t been in for three days.
Walio’s default texts; you write coupons yourself.
See what it looks like inside
A clear, simple app. Statistics, your customer database and the loyalty card in one place, no training, no clutter.
Kafáček, Orlová
Data from the first year · April 2025 – March 2026
- of customers came back
- 53%
- visits with the card
- 629
- repeat visits
- 454
- visits per customer
- 3.6
- cards issued
- 183
Do the math
How much extra will a loyalty program earn you?
Enter your number of customers and average spend. The calculator works out how much repeat visits add to your monthly and yearly revenue.
Plans from $0
Choose the plan that fits your needs. See the full overview in pricing.
Start
$41 / mo
with annual billing (otherwise $49)
Wallet card, QR code, basic statistics. Everything for the first step.
Growth
$75 / mo
with annual billing (otherwise $89)
Push campaigns and a monthly report on top. Customers come back on their own.
Pro
$117 / mo
with annual billing (otherwise $139)
Personal automation, offer recommendations and unlimited push campaigns.
Frequently asked questions
Have more questions? Write to us or call. We'll figure it all out together.
Yes. Walio is built exactly for small businesses with no IT department. You can set it up yourself through the wizard in a few minutes, and you can start for free on the Free plan; the Start plan at $49 per month (paid by card) then covers one bakery and 500 active cards.
No. The card is saved into Apple Wallet or Google Wallet, which every modern phone has preinstalled. The customer scans the QR code, fills in a few details and has the card in their wallet, with no download or registration.
Your staff scans the QR code from the customer's phone or a paired tablet and the stamp is added instantly. It takes a few seconds and you don't need any extra hardware.
Today. Registration and the setup wizard take about 5 minutes. Once you're done, you can display the QR code at the till and start handing out cards.
You can start for free – the Free plan is free forever, with no card required. Paid plans start at $49 per month with no activation fee, paid by card. You'll find the full overview, including campaign and automation features, in the pricing page.
Launch a loyalty program in your bakery today.
No waiting and no complicated setup. The wizard walks you through it in a few minutes and you hand cards to customers right away. You take care of the baking, Walio takes care of their returns.
- Customers who come back
- A full counter even off-peak
- Live in 5 minutes